To capture the essence of Termas Chillán and bring it to the heart of São Paulo, we transformed a private mansion into a multi-sensory brand experience that immersed guests in the spirit of the hotel.
The evening featured:
- A ski simulator, offering a playful nod to the hotel’s iconic snowy slopes.
- Chilean-inspired cocktail party with a live DJ, setting the mood for a dynamic and elegant night.
- TVs with cinematic video loops, transporting guests visually to the landscapes and experiences of Termas Chillán.
- Signature Chilean cuisine and wines, curated to reflect the region’s flavors.
- Mini spa activations, inspired by the hotel’s wellness offering, allowing guests to unwind and connect.
The result was an exclusive, immersive evening that left a lasting impression—sparking curiosity, driving awareness, and forging strong connections between Termas Chillán and Brazil’s most influential luxury travel advisors.