Exclusive Event for Termas Chillán

BRIEFING:

Design an out-of-the-box, high-impact event to introduce and promote Termas Chillán Hotel to top luxury travel advisors in São Paulo.

WHAT WE DID:

To capture the essence of Termas Chillán and bring it to the heart of São Paulo, we transformed a private mansion into a multi-sensory brand experience that immersed guests in the spirit of the hotel.

The evening featured:

  • A ski simulator, offering a playful nod to the hotel’s iconic snowy slopes.
  • Chilean-inspired cocktail party with a live DJ, setting the mood for a dynamic and elegant night.
  • TVs with cinematic video loops, transporting guests visually to the landscapes and experiences of Termas Chillán.
  • Signature Chilean cuisine and wines, curated to reflect the region’s flavors.
  • Mini spa activations, inspired by the hotel’s wellness offering, allowing guests to unwind and connect.

The result was an exclusive, immersive evening that left a lasting impression—sparking curiosity, driving awareness, and forging strong connections between Termas Chillán and Brazil’s most influential luxury travel advisors.

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