BRIEFING:
To create, develop and execute a complete Brand Strategy Framework including: brand personality, voice, tagline, purpose, vision & mission, values, target audience, competitive analysis, market research, awareness goals and image identity.
WHAT WE DID:
Alongside Adriana Cisneros, we created an executive board to be the circle of trust and ambassadors of the brand. Over the course of 6 months, we executed the briefing, delivering a complete brand book which became the backdown for the company staff on-boarding, marketing and communications.