Showcase the hotel to the Brazilian market, generating sales through media contacts.
Considering Guatemala is an unfamiliar market for Brazilians, our strategy was two-fold: first, we positioned the country as an interesting destination for travelers; second, we highlighted the hotel's privileged location (surrounded by volcanoes) and the spa’s mystical local treatments.

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The brainy side of TL – now officially dubbed TL Mind – had a lightbulb moment: what if we sifted through industry reports, pulled out the essentials, and turned them into bite-sized insights you can actually use day to day?
Meet: The Brief – LATAM
Trends made simple. Insights made useful.