Have you ever thought about discovering a different Japan?
Japan holds a timeless allure, but beyond the familiar cities and temples lies a quieter side, where heritage, craftsmanship, and nature unfold in perfect harmony.
From the calm shores of Setouchi to the serene landscapes of northern Japan, discover destinations that invite a slower pace, deeper connections, and authentic encounters.
Because every traveler will go to Japan someday, but only a few will see this side of it.
AZUMI Setoda
Located on the tranquil island of Ikuchijima in the Setouchi region, Azumi Setoda is the rebirth of a 140-year-old family estate once home to the Horiuchi family, prominent merchants who flourished in the salt production and shipping trade.
Today, the property’s soul remains intact: elegant wooden corridors, century-old beams, and treasured family heirlooms whisper stories of prosperity and resilience. Each guest room has been redesigned with a modern sensibility, minimalist, soothing, and deeply Japanese in its respect for space and light.
The dining experience, led by Chef Shinya Koike, embraces the French culinary craft while honoring the essence of Setouchi’s ingredients, sea bream, citrus, and mountain herbs, served on tableware passed down through generations of the Horiuchi family.
AZUMA Farm
Opening soon in northern Japan, Azuma Farm Koiwai introduces a new kind of retreat, intimate, sustainable, and deeply connected to the land.
Far from Japan’s main tourist routes, yet easily accessible by high-speed train from Tokyo, Azuma Farm invites guests to rediscover stillness, connection, and the genuine warmth of countryside life.
AZUMI Setoda
Today, the property’s soul remains intact: elegant wooden corridors, century-old beams, and treasured family heirlooms whisper stories of prosperity and resilience. Each guest room has been redesigned with a modern sensibility, minimalist, soothing, and deeply Japanese in its respect for space and light.
AZUMI Setoda
The dining experience, led by Chef Shinya Koike, embraces the French culinary craft while honoring the essence of Setouchi’s ingredients, sea bream, citrus, and mountain herbs, served on tableware passed down through generations of the Horiuchi family.
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